Spectrum Worldwide, the Singapore-based event management company which owns and operates several mass participation cycling events, including the hugely-successful OCBC Cycle Singapore, this week launched ‘Cycle Asia’; a regional concept promising to give amateur cyclists access to closed-roads events in some of Asia’s biggest cities.
Registrations for last year’s OCBC Cycle Singapore reached almost 11,000, spread across a diverse array of events designed to cater to most ages and abilities. Though the new Cycle Asia series is also primarily designed to attract recreational cyclists, of particular note to pro cycling fans is Spectrum’s intention to include the popular evening criteriums that currently headline OCBC Cycle Singapore and OCBC Cycle Malaysia – first held in 2009 and 2011, respectively – in the schedules of Cycle Asia’s other events.
“Our various Criterium categories also remain a real highlight and we will continue to invite a selection of elite international cyclists to be a part of Cycle Asia events”, Spectrum’s Managing Director Chris Robb is quoted as saying in a company-issued press release. “The professional cyclists are always excited to travel here to race and we’re also thrilled to bring them to Asian audiences to help to further grow the sport through live broadcast and spectatorship.”
Cycling iQ has not yet contacted Spectrum Worldwide directly to confirm whether the Cycle Asia series – which according to the press release is forecast to expand across southeast Asia into Cambodia, Vietnam, Thailand, Myanmar and also northwards into Hong Kong – will seek to synchronise with the UCI AsiaTour calendar to increase the probability that cyclists from AsiaTour races held in proximity could be lured across. Cycle Indonesia, for example, is scheduled to be held only a fortnight after the UCI2.2 Tour of Singkarak.
Also included as a partner event in the series is Australia’s Gold Coast Festival of Cycling. Forming the connection between Australia and Asia in this case is former ORICA-GreenEDGE pro Robbie McEwen, Chairman of the GC Festival of Cycling and also Cycle Asia’s official ambassador.
“It’s a fantastic concept that SW have developed and one that I’m thrilled to see extended across the region under the Cycle Asia banner” said McEwen in a separate launch video uploaded to YouTube. “On a personal level, I’m also really excited to see the 2013 Gold Coast Festival of Cycling also be incorporated in the network of Cycle Asia events. The sport of cycling continues to grow at a massive rate in Asia, and with CA offering cyclists the rare opportunity to ride on safe closed roads in major Asian cities, it goes a long way to further pushing the growth and this should excite all of us.”
2013 Cycle Asia schedule
OCBC Cycle Malaysia | 18-20 January, 2013
OCBC Cycle Singapore | 26-28 April, 2013
Cycle Indonesia | 22/23 June, 2013
Cycle Philippines | October 2013
Gold Coast Festival of Cycling | November 2013
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