In marketing a bicycle, it helps to have a unique selling proposition which often includes “lightest”, “fastest” or some other superlative adjective. In pitching themselves to potential clients, bicycle manufacturers seek to cut through in a similar way.
This week: a company profile of Taiwan OEM Merida; Hero Cycles acquires Firefox and rights to Trek distribution in India; the ‘Asia Bicycle Industry Alliance’ explained; Southeast Asian bicycle manufacturers growing business in western markets; global bike brands’ product managers nail down MY2017 planning in Taichung.
Members of cycling forums in this part of the world have written with equal parts admiration and frustration whenever the name ‘Canyon’ has been mentioned in recent years. With its online business model, the German brand has no shortage of eager buyers but has not been ready to enter the lucrative, but complicated, Oceania marketplace.
Wireless shifting, electric motors and tubeless tyres. Real innovations, or just adapted technologies from other industries that are putting the bicycle industry to shame?
In a wide-ranging interview with Swiss broadsheet ‘SonntagsZeitung’, BMC owner Andy Rihs also says there is no better marketing machine than pro cycling and describes Floyd Landis’ positive doping test in the Tour de France as the worst moment in his life.
Following up from his acclaimed 2013 martial arts flick Unbeatable, the award-winning Hong Kong director has turned his attention to the world of professional cycling.
Taiwanese bicycle manufacturer Merida Bikes (Merida Industry Co., Ltd.) has released a limited edition road bike in collaboration with Taiwan’s first WorldTour cyclist and Lampre-Merida rider, Feng Chun-Kai.
In the last decade of composite everything, the release of a new aluminium road bike should elicit little more than wearied acknowledgement from a carbon-centric industry. Yet push aside the Alpha this and invisible weld that on this month’s latest product release from Trek, and you’ll see conventions being broken.
Roughly 25 million bicycles are produced and sold in China each year, with another 8 million or so being imported. Shanghai’s ‘China Cycle’, the largest annual exhibition of its kind on the mainland, offers a snapshot of a growing local bike market bustling with brands that are probably off the radar of most western consumers.
Marketed as Vietnam’s first and only dual-language cycling publication, MBIKE Vietnam’s inaugural edition is set for a March 2013 release and is intended to appeal to all Vietnamese cyclists, regardless of wheel size or tyre type. Behind the new venture is an expat who expects the omnipresence of bicycles in this 90 million-strong nation will ensure a … Continue reading