In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue has flat-lined and direct intervention has been actioned.
A splendidly frivolous week of riding in New Zealand earlier this month means this week’s edition of Twintel covers the last fortnight of Cycling iQ Twitter highlights. In this installment: AsiaTour contrasts, Chinese bicycle market data, Giant Bicycles hits revenue wall in NZ, composites supplier Toray goes back to Uni and a cool new gig … Continue reading
Noise emanating from professional cycling’s European spring classics understandably drowned out the distant hum of bicycle industry and racing snippets from Asia; which doesn’t mean nothing happened in this part of the world. Ad men, analysis, embargoes, trade secrets and web exclusives featured on Cycling iQ’s Twitter feed during the past week
If there was a book entitled “How to monetize your brand loyalists – what every bicycle brand should do”, surely one of the chapters would relate to issuing a ‘limited edition’ frameset. There’s almost no better way to break through the already-fragile consumer rationalization of a well-heeled road cyclist who may already have a spare … Continue reading
In this week’s edition of Twintel: Giant and Merida shareholders watch paper fortunes rise and rise; whilst Sonova shareholders go after Director, and BMC owner, Andy Rihs. Tour of China doubles up. New market entries by Boardman and Specialized. Team Sky does its own bike reviews, and Flight Centre Limited’s bike sales take off.
Since departing his native Australia for China in 2006, former urban planner and velophile Shannon Bufton has honed his considerable energy into bringing the bicycle back to Beijing. Last weekend, he went all out; unveiling a new high-end bicycle exhibition, Beijing Bike Week, from within the capital city’s opulent Jingbao Mall.
When Cycling iQ began in September 2011, Twitter seemed like the perfect platform for sharing snippets of data from the bicycle industry and UCI AsiaTour. Logically, not all readers will be amongst the 200 million registered Twitter accounts worldwide; nor is there time to read everything. The weekly Cycling iQ ‘Twintel’ (Twitter Intel) digest, an … Continue reading
Taipei Cycle Show is to the bicycle industry what BaselWorld is to the jewellery and timepiece sector. It’s the mass platform for brands and factories to connect with buyers all the way down the supply chain. Now in its 25th year, almost 1,100 exhibitors are competing for attention within the reinforced walls of the Taipei World Trade … Continue reading
Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?
Last year’s March 11 earthquake and subsequent tsunami in Japan abruptly ended the lives of thousands and profoundly impacted the lives of millions. Almost one year later, recovery efforts continue. A collaboration between Chris King and Japanese distributor SimWorks gives cyclists the opportunity to help.