2012 marks a major milestone for Giant; two decades have passed since the Taiwanese brand first forayed onto the mainland. Following a tour of Giant’s impressive new factory in Kunshan, Cycling iQ sat down with Giant China’s GM of domestic marketing, Kevin Zhu, to get a status update on the company’s progress in China.
From its roots as a Taiwanese Original Equipment Manufacturer (OEM) in 1972, Giant Manufacturing Co., Ltd broke ground in China 20 years later, when it opened its first manufacturing facility in Kunshan, Jiangsu province, on October 8, 1992.
After 34 years of publication in German, the respected road cycling publication ‘Tour das Radmagazin’ (TOUR magazine) sought to broaden its reach with an English-language iPad application, called TOUR Quarterly, in late 2011. Two editions later, it appears the plug has been pulled.
In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue has flat-lined and direct intervention has been actioned.
A splendidly frivolous week of riding in New Zealand earlier this month means this week’s edition of Twintel covers the last fortnight of Cycling iQ Twitter highlights. In this installment: AsiaTour contrasts, Chinese bicycle market data, Giant Bicycles hits revenue wall in NZ, composites supplier Toray goes back to Uni and a cool new gig … Continue reading
Noise emanating from professional cycling’s European spring classics understandably drowned out the distant hum of bicycle industry and racing snippets from Asia; which doesn’t mean nothing happened in this part of the world. Ad men, analysis, embargoes, trade secrets and web exclusives featured on Cycling iQ’s Twitter feed during the past week
If there was a book entitled “How to monetize your brand loyalists – what every bicycle brand should do”, surely one of the chapters would relate to issuing a ‘limited edition’ frameset. There’s almost no better way to break through the already-fragile consumer rationalization of a well-heeled road cyclist who may already have a spare … Continue reading
In this week’s edition of Twintel: Giant and Merida shareholders watch paper fortunes rise and rise; whilst Sonova shareholders go after Director, and BMC owner, Andy Rihs. Tour of China doubles up. New market entries by Boardman and Specialized. Team Sky does its own bike reviews, and Flight Centre Limited’s bike sales take off.
Since departing his native Australia for China in 2006, former urban planner and velophile Shannon Bufton has honed his considerable energy into bringing the bicycle back to Beijing. Last weekend, he went all out; unveiling a new high-end bicycle exhibition, Beijing Bike Week, from within the capital city’s opulent Jingbao Mall.
When Cycling iQ began in September 2011, Twitter seemed like the perfect platform for sharing snippets of data from the bicycle industry and UCI AsiaTour. Logically, not all readers will be amongst the 200 million registered Twitter accounts worldwide; nor is there time to read everything. The weekly Cycling iQ ‘Twintel’ (Twitter Intel) digest, an … Continue reading