Californian-based ‘American Artisan Bicycles’ launched in July 2011 as a nonprofit carbon bicycle manufacturing cooperative with an objective to “design and build superior quality, innovative carbon bicycles in the USA that are cost competitive with Asian imports.”
To be frank, I’m doubtful the Cycling iQ blog is anywhere significant enough to even warrant this post but it’s important to me that new and regular readers understand where the future content they read comes from, as well as any connections the author (me) has to it.
The China National Light Industry Council (CNLIC) is a national organisation that services and monitors the performance of 26 industry associations on the mainland, including the bicycle industry. It recently released its list of the top ten bicycle enterprises in China, based on evaluation of each company’s market, profitability, revenue and volume.
2012 marks a major milestone for Giant; two decades have passed since the Taiwanese brand first forayed onto the mainland. Following a tour of Giant’s impressive new factory in Kunshan, Cycling iQ sat down with Giant China’s GM of domestic marketing, Kevin Zhu, to get a status update on the company’s progress in China.
From its roots as a Taiwanese Original Equipment Manufacturer (OEM) in 1972, Giant Manufacturing Co., Ltd broke ground in China 20 years later, when it opened its first manufacturing facility in Kunshan, Jiangsu province, on October 8, 1992.
After 34 years of publication in German, the respected road cycling publication ‘Tour das Radmagazin’ (TOUR magazine) sought to broaden its reach with an English-language iPad application, called TOUR Quarterly, in late 2011. Two editions later, it appears the plug has been pulled.
In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue has flat-lined and direct intervention has been actioned.
A splendidly frivolous week of riding in New Zealand earlier this month means this week’s edition of Twintel covers the last fortnight of Cycling iQ Twitter highlights. In this installment: AsiaTour contrasts, Chinese bicycle market data, Giant Bicycles hits revenue wall in NZ, composites supplier Toray goes back to Uni and a cool new gig … Continue reading
Noise emanating from professional cycling’s European spring classics understandably drowned out the distant hum of bicycle industry and racing snippets from Asia; which doesn’t mean nothing happened in this part of the world. Ad men, analysis, embargoes, trade secrets and web exclusives featured on Cycling iQ’s Twitter feed during the past week
If there was a book entitled “How to monetize your brand loyalists – what every bicycle brand should do”, surely one of the chapters would relate to issuing a ‘limited edition’ frameset. There’s almost no better way to break through the already-fragile consumer rationalization of a well-heeled road cyclist who may already have a spare … Continue reading