Oceania

  • InSight: Giant Bicycle’s New Zealand revenue wall

    - Apr 21, 2012
    In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue...
  • Backstory: peaks and valleys of a cyclosportive

    - Apr 12, 2012
    Consumers of cycling may have noticed an increase in ride-focused content across cycling media in recent years. Product-based pages are still just as popular, but promotion of mass-participation road cycling events seems to be popping up...
  • Pro Cycling: how far would you go? Oceania

    - Mar 28, 2012
    As professional road cycling continues to spread its global wings, it has been fascinating to witness the number of Asian, Australian and Kiwi cyclists breaking into the top echelon of professional road cycling; sometimes via quite long...
  • Corporate vehicles: a cycling strategy

    - Jan 17, 2012
    Corporate sector investment into cycling is diverse and fragmented. It could be the CFO of a major financial institution purchasing his first Colnago, an IT company sponsoring a local cycling club or a law firm providing...
  • Is Tour of Australia needed for Down Under’s rise?

    - Jan 11, 2012
    Watching Special Broadcasting Service’s (SBS) live coverage of the Australian national road cycling championships last weekend, it was impossible to ignore the weight of UCI WorldTour team jerseys. Whether Australia is a globally competitive road cycling...
  • Fuel Performance: changing gears of bicycle business

    - Jan 5, 2012
    As commerce increasingly migrates to online ‘pure play’ platforms, the reactions from high street businesses are diverse as the stores themselves. Cycling iQ speaks to one bicycle industry player with a dual-mode model that hedged against...
  • Jeffson: custom steel bicycles Kiwi style

    - Jan 1, 2012
    Unless you’ve got a house in Guangdong province, Tianjin or Taichung, the chance of stumbling across a bicycle manufacturing facility is minimal at best. So it was a pleasant surprise to do just that when on...
  • Spinning: BIA holds position in PC stoush

    - Dec 13, 2011
    The Australian Government’s Productivity Commission report on the ‘Economic Structure and Performance of the Australian Retail Industry’ was made public last week. The bicycle industry’s wholesale peak body, Bicycle Industries Australia, wasted no time in delivering...
  • PureBlack Racing cycling dream needs sponsorship edge

    - Dec 12, 2011
    Lately, sponsorship uncertainty has shadowed the apex teams of professional road cycling like a Grim Reaper. Potentially, this creates a trickle-down alert for prospective sponsors seeking to engage even at UCI Continental levels – destabilizing the...
  • GreenEDGE launch

    - Dec 10, 2011
    Following a novel training session with the Melbourne Storm rugby league team yesterday, cyclists from the Australian GreenEDGE professional cycling team were today presented to a small crowd outside Melbourne’s Town Hall by Lord Mayor, Robert...
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