A-Team

This tag is associated with 3 posts

Colnago M10 Republic of China 100th Anniversary edition

If there was a book entitled “How to monetize your brand loyalists – what every bicycle brand should do”, surely one of the chapters would relate to issuing a ‘limited edition’ frameset. There’s almost no better way to break through the already-fragile consumer rationalization of a well-heeled road cyclist who may already have a spare … Continue reading

Princes, thieves and make-believe | Pinarello fights for its name

‘Chinarello’ has become the lead character in a new online fantasy world where eager players can select a favourite bicycle hero, dress him with a personalized costume – or leave him in default stealth black – then acquire tools (called “components” in this game) that give their hero increasing mobility as they navigate an increasing … Continue reading

Taiwan’s quality strategy | why your $3,000 bicycle comes from China

Any attentive cyclist riding Melbourne’s Beach Road regularly in recent years would have noticed two things; there are a lot more people cycling, and; there are a lot more people cycling on nice bikes. It would appear that, in order for leisure riders to truly express themselves as cyclists, a quality composite bicycle is de … Continue reading

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