Last month Cycling iQ analyzed Flight Centre Limited, the Australian-based global travel agency that, in 2008, diversified into selling bicycles domestically. Super Retail, another publicly-listed Australian enterprise best known for its ‘Super Cheap Auto’ automotive accessories division, followed suit the same year – and quickly got a reality check about the bicycle business.
Founded in 1981 by Graham Turner, Flight Centre – today, Australia’s largest travel agency – is an extremely diversified group of companies. Amongst its portfolio of 36 mostly travel-related brands, a bicycle division is taking flight.
Amongst the 220 delegates attending the inaugural Asia-Pacific Cycle Congress in Brisbane, peak bodies of the Australian bicycling industry were also contributing. Retail Cycle Trade Association Executive Officer, Graham Bradshaw, met with Cycling iQ to explain how.
Delegates from Europe, USA, Asia and Oceania converged upon the Brisbane Convention and Exhibition Centre for the opening day of presentations at the 1st APAC Cycle Congress.
First held in Adelaide, Australia in 2005, the World Cycling Research Forum (WOCREF) provides a platform for the dissemination of cycling-related research, attracting government, academic and consulting stakeholders. Held in Brisbane this year, immediately following the APAC Cycle Congress, Cycling iQ checked it out.