BMW

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Backstory | BMW’s Olympic bicycle deal

Within its official scope as ‘Automotive and Sustainability Partner’ to the 2012 London Olympics, BMW has supplied the Organizing Committee (LOCOG) with 400 BMW bicycles. Yes, everyone is expected to follow the sustainability line – even the suits.

CYCLING iQ on TWITTER

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GIRO D'ITALIAMay 9th, 2015

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