Merida Industry Co., Ltd, Taiwan’s second largest bicycle manufacturing company after Giant Manufacturing Co., Ltd, is now actively pursuing entry to the Tour de France. But first, the brand needs a team. Cycling iQ spoke about the barriers to entry with Merida VP, William Jeng, at Taipei Cycle show last week.
Taipei Cycle Show is to the bicycle industry what BaselWorld is to the jewellery and timepiece sector. It’s the mass platform for brands and factories to connect with buyers all the way down the supply chain. Now in its 25th year, almost 1,100 exhibitors are competing for attention within the reinforced walls of the Taipei World Trade … Continue reading
Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?
Perhaps due to bicycle industry commotion about how China’s emerging middle-class will secure growth for every brand under the sun, India is often overlooked. 25 years after its first export, Merida, Taiwan’s second-largest bicycle manufacturer, is finally dipping a cautious tyre – but not a skinny one – into the Indian market.
From rather humble beginnings as a maker of bicycle products for other brands, to becoming the world’s largest manufacturer of bicycles, Giant Manufacturing Co Ltd has pioneered global brand development in the bicycle industry. From the outside, it might appear that Giant has done it all, and has it all.
Any attentive cyclist riding Melbourne’s Beach Road regularly in recent years would have noticed two things; there are a lot more people cycling, and; there are a lot more people cycling on nice bikes. It would appear that, in order for leisure riders to truly express themselves as cyclists, a quality composite bicycle is de … Continue reading
Consumers of cycling products have been taken for quite a ride during the last two decades. Bicycle brands, their distributors and retailers, demonstrated a remarkable endurance and capacity to sustain a profitable, trust-based supply chain model that ultimately could not resist a swell in capitalistic desire urged forward by the confluence of global trade re-structuring … Continue reading
Year 2001. Taiwanese OEM production hummed along, retail prices were buoyant, and cycling was enjoying an upswing in popularity across the Asia-Pacific region. However, as the new millennium’s first decade matured, so too did a trio of inter-related trends that would upset the bicycle industry’s delicate ecosystem and threaten to explode into a full-blown zero-sum … Continue reading
2011 is a fine time to be a consumer of cycling equipment. Brands and their downstream re-sellers are clambering over each other to cut through the noise created from market re-structuring. Many players in the bicycle industry have been left stranded as they’ve failed to adapt to a new competitive normality. The only trick left … Continue reading
1991. Shimano STI was introduced, Miguel Indurain’s five-year Tour de France dominance began, teens moshed to ‘Nevermind’, and the World Wide Web officially launched to the public. Bicycles were purchased in bike shops and carbon fiber frames were often of dubious quality. But thanks to a surge in exports from the US and Europe, at … Continue reading