Hero Cycles

  • High-end bicycle manufacturing zone to open in India’s north

    by - May 11, 2016
    Punjab Deputy Chief Minister Sukhbir Singh Badal continued to spruik the establishment of a ‘cycle valley’ in the district of Ludhiana after a joint meeting of the national bicycle associations of India and China at the 2016 China Cycle...
  • InSight: Tianjin Fuji-ta Group

    by - Nov 26, 2015
    In marketing a bicycle, it helps to have a unique selling proposition which often includes “lightest”, “fastest” or some other superlative adjective. In pitching themselves to potential clients, bicycle manufacturers seek to cut through in a similar way....Read More
  • Market Talk

    by - Nov 25, 2015
    This week: a company profile of Taiwan OEM Merida; Hero Cycles acquires Firefox and rights to Trek distribution in India; the ‘Asia Bicycle Industry Alliance’ explained; Southeast Asian bicycle manufacturers growing business in western markets; global bike brands’...
336x280ad

Video