In marketing a bicycle, it helps to have a unique selling proposition which often includes “lightest”, “fastest” or some other superlative adjective. In pitching themselves to potential clients, bicycle manufacturers seek to cut through in a similar way.
In May this year, Korea’s Cycling Federation advertised a unique opportunity on its website; the chance for one male Korean road cyclist to be a stagiaire on Australian ProTeam ORICA-GreenEDGE. With the rider due to be announced on or around July 30, Cycling iQ spoke with the team’s GM, Shayne Bannan, to find out more.
As China’s bicycle market has exploded in recent years, so too have the number of races held on the mainland. But to most outsiders, including cyclists from Taiwan and Hong Kong, the model of grassroots road cycling development remains a mystery. Cycling iQ* offers an explanation of the framework.
It’s been a while between drinks, but the latest ‘UPDATE Sport and Technical’ bulletin from the UCI’s Sport and Technical department once again provides some interesting snippets for cycling enthusiasts with an appreciation for finer detail about the machinery beneath, and behind, the peloton.
Where is pro cycling and cycling culture in China going? For most of the year, this question circles in a small fishbowl of new media (like this blog). However, the recent Tour of Beijing has helped the discussion spill over into much larger ponds, including that of China’s state-owned Xinhua News Agency.
Hong Kong’s presence in elite cycling has been most keenly felt through the exploits of its favourite sporting son, Wong Kam Po. Following two decades of regional dominance, Wong’s career is winding down and mainland China is receiving all the attention in global pro cycling circles. Fortunately, Hong Kong has the economic capacity and agility … Continue reading
In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue has flat-lined and direct intervention has been actioned.
The most time-consuming part of any article, especially an analysis piece, at Cycling iQ is research. One of the great by-products of combing through large amounts of information is the discovery of interesting files and documents. InSight posts will be published whenever a notable find deserves a wider airing.