In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue has flat-lined and direct intervention has been actioned.
Consumers of cycling may have noticed an increase in ride-focused content across cycling media in recent years. Product-based pages are still just as popular, but promotion of mass-participation road cycling events seems to be popping up everywhere.
As professional road cycling continues to spread its global wings, it has been fascinating to witness the number of Asian, Australian and Kiwi cyclists breaking into the top echelon of professional road cycling; sometimes via quite long and convoluted pathways. Starting with Oceania, Cycling iQ looks at where “home” is for these pioneering riders.
Unless you’ve got a house in Guangdong province, Tianjin or Taichung, the chance of stumbling across a bicycle manufacturing facility is minimal at best. So it was a pleasant surprise to do just that when on vacation in Rotorua, New Zealand. Heard of Jeffson bikes? Nope, neither had I until last month.
Lately, sponsorship uncertainty has shadowed the apex teams of professional road cycling like a Grim Reaper. Potentially, this creates a trickle-down alert for prospective sponsors seeking to engage even at UCI Continental levels – destabilizing the sport’s future funding pipeline. It’s diligent to have a wider arsenal.
So, the 2011 Rugby World Cup is over! GO ALL BLACKS! Original RWC plans included match fixtures in Christchurch. Then life in ‘The Garden City’ was thrown into chaos by the cruel and dark tyranny of February 23rd’s earthquake, and everything changed. I’ve lived in Australia since 2004, but head back “home” whenever the opportunity arises. Two months before … Continue reading