Members of cycling forums in this part of the world have written with equal parts admiration and frustration whenever the name ‘Canyon’ has been mentioned in recent years. With its online business model, the German brand has no shortage of eager buyers but has not been ready to enter the lucrative, but complicated, Oceania marketplace.
Following a successful first season as a UCI Continental team, OCBC Singapore Pro Cycling Team continues to progress towards realising its mission statement of becoming South East Asia’s premier road cycling team. The ambitious squad, which already boasts riders from five nations, this week added talented New Zealander Jason Christie to its roster.
In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue has flat-lined and direct intervention has been actioned.
Consumers of cycling may have noticed an increase in ride-focused content across cycling media in recent years. Product-based pages are still just as popular, but promotion of mass-participation road cycling events seems to be popping up everywhere.
As professional road cycling continues to spread its global wings, it has been fascinating to witness the number of Asian, Australian and Kiwi cyclists breaking into the top echelon of professional road cycling; sometimes via quite long and convoluted pathways. Starting with Oceania, Cycling iQ looks at where “home” is for these pioneering riders.
Unless you’ve got a house in Guangdong province, Tianjin or Taichung, the chance of stumbling across a bicycle manufacturing facility is minimal at best. So it was a pleasant surprise to do just that when on vacation in Rotorua, New Zealand. Heard of Jeffson bikes? Nope, neither had I until last month.
Lately, sponsorship uncertainty has shadowed the apex teams of professional road cycling like a Grim Reaper. Potentially, this creates a trickle-down alert for prospective sponsors seeking to engage even at UCI Continental levels – destabilizing the sport’s future funding pipeline. It’s diligent to have a wider arsenal.