Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?
Perhaps due to bicycle industry commotion about how China’s emerging middle-class will secure growth for every brand under the sun, India is often overlooked. 25 years after its first export, Merida, Taiwan’s second-largest bicycle manufacturer, is finally dipping a cautious tyre – but not a skinny one – into the Indian market.
From rather humble beginnings as a maker of bicycle products for other brands, to becoming the world’s largest manufacturer of bicycles, Giant Manufacturing Co Ltd has pioneered global brand development in the bicycle industry. From the outside, it might appear that Giant has done it all, and has it all.
Consumers of cycling products have been taken for quite a ride during the last two decades. Bicycle brands, their distributors and retailers, demonstrated a remarkable endurance and capacity to sustain a profitable, trust-based supply chain model that ultimately could not resist a swell in capitalistic desire urged forward by the confluence of global trade re-structuring … Continue reading
Free-market capitalism, a cycling boom and supply-chain protectionism made the 1990’s a financial boon for bicycle brands, their distributors and retailers. The highly profitable business model of selling bicycles manifested in scaled-up physical supply nodes designed to cope with increasing volumes and demand. It was a comfortable situation for all.
2011 is a fine time to be a consumer of cycling equipment. Brands and their downstream re-sellers are clambering over each other to cut through the noise created from market re-structuring. Many players in the bicycle industry have been left stranded as they’ve failed to adapt to a new competitive normality. The only trick left … Continue reading