Pinarello

This tag is associated with 2 posts

Shadow optic | the manufacturing partner paradox

Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?

Princes, thieves and make-believe | Pinarello fights for its name

‘Chinarello’ has become the lead character in a new online fantasy world where eager players can select a favourite bicycle hero, dress him with a personalized costume – or leave him in default stealth black – then acquire tools (called “components” in this game) that give their hero increasing mobility as they navigate an increasing … Continue reading

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