Pinarello
Shadow optic | the manufacturing partner paradox
Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?
Princes, thieves and make-believe | Pinarello fights for its name
‘Chinarello’ has become the lead character in a new online fantasy world where eager players can select a favourite bicycle hero, dress him with a personalized costume – or leave him in default stealth black – then acquire tools (called “components” in this game) that give their hero increasing mobility as they navigate an increasing … Continue reading
