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Shadow optic | the manufacturing partner paradox

Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?

Easton-Bell Sports sues | Specialized’s plea to US bicycle retailers

A year after launching its Giro cycling footwear category, Easton Bell-Sports has sued Specialized Bicycles, alleging the Morgan Hill-based bicycle manufacturer – with its own extensive range of branded footwear – sent a dealer agreement addendum to Specialized’s US retail partners, asking them to desist from stocking and selling Giro shoes. Mike Sinyard, President of … Continue reading

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GIRO D'ITALIAMay 9th, 2015

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