SE Asia

This tag is associated with 2 posts

Greece’s MBIKE launches sister publication for Vietnam

Marketed as Vietnam’s first and only dual-language cycling publication, MBIKE Vietnam’s inaugural edition is set for a March 2013 release and is intended to appeal to all Vietnamese cyclists, regardless of wheel size or tyre type. Behind the new venture is an expat who expects the omnipresence of bicycles in this 90 million-strong nation will ensure a … Continue reading

Shadow optic | the manufacturing partner paradox

Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?

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