SRAM

  • Shimano: the ASO of the bicycle industry

    by - Apr 7, 2016
    Shimano’s dominant role in the bicycle industry has interesting parallels with Amaury Sports’ influence in professional cycling which highlights a left-field opportunity that might be worth exploring....Read More
  • Market Talk

    by - Mar 10, 2016
    This week: Indonesia’s PT Insera Sena expects 5% of global sales to come from China and UK; a video tour of SRAM’s new global HQ; Trek Bicycles to open new subsidiary in New Zealand?; high-end bicycle manufacturing in...
  • Marginal gains: Giant Bicycle’s China yield play

    by - Dec 8, 2011
    From rather humble beginnings as a maker of bicycle products for other brands, to becoming the world’s largest manufacturer of bicycles, Giant Manufacturing Co Ltd has pioneered global brand development in the bicycle industry. From the...
  • Vertical limit: surviving compression fatigue

    by - Nov 21, 2011
    Consumers of cycling products have been taken for quite a ride during the last two decades. Bicycle brands, their distributors and retailers, demonstrated a remarkable endurance and capacity to sustain a profitable, trust-based supply chain model...
  • Vertical limit: 10 years on, the first cracks appear

    by - Nov 11, 2011
    Year 2001. Taiwanese OEM production hummed along, retail prices were buoyant, and cycling was enjoying an upswing in popularity across the Asia-Pacific region. However, as the new millennium’s first decade matured, so too did a trio...
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