Struck hard by illness and languishing in the bottom heap of the 152 rider peloton, Samuel Sanchez was expected to remain outside the major placings during today’s 148km second stage from Bird’s Nest Plaza to Men Tao Gou. By contrast, perhaps nobody expected a Chinese rider to be today’s most aggressive rider.
World Time Trial Champion Tony Martin blitzed the opening individual time trial (ITT) around Beijing’s Olympic Park course, dispatching the 11.3km distance in 13 minutes, 34 seconds (50km/h average speed) to secure the red leader’s jersey. Problem is, almost nobody was there to see it.
Trek Bicycle Corporation began direct market activities in China in 2005, launching with 20 independent retailers and two Trek Concept stores. In 2011, Trek China boasts 260 retail outlets nationwide. Whilst general economic growth has been responsible for boosting the local bicycle market, a successful local marketing program has been pivotal.
At the opening ceremony of the 2011 Tour of Beijing – Asia’s inaugural and only UCI WorldTour event – 18 of the world’s best professional cycling teams took turns stepping onto a glittering stage for their introduction. A 19th team entered the room on a wave of pumping music, lights and adoration – China’s National … Continue reading
Asia’s first WorldTour professional road cycling event will be held in Beijing, 5-9 October, but it didn’t happen by chance. Global Cycling Promotion, a relatively new commercial division of cycling’s Swiss-based governing body, the UCI, is owner and promoter of this event. Alain Rumpf, GCP’s director and keen rider himself, elaborates.