Trek

This tag is associated with 7 posts

Trek’s new Emonda ALR a sign of things to come

In the last decade of composite everything, the release of a new aluminium road bike should elicit little more than wearied acknowledgement from a carbon-centric industry. Yet push aside the Alpha this and invisible weld that on this month’s latest product release from Trek, and you’ll see conventions being broken.

Inside Guide | Giant China’s new Kunshan factory

From its roots as a Taiwanese Original Equipment Manufacturer (OEM) in 1972, Giant Manufacturing Co., Ltd broke ground in China 20 years later, when it opened its first manufacturing facility in Kunshan, Jiangsu province, on October 8, 1992.

Full circle? | Bicycle brands resist costly China

In an effort to curb the rising costs of doing business on the mainland, Advanced International Multitech Co Ltd (AIM), a publicly-listed OEM to some of the world’s most evocative bicycle and golfing brands, intends to migrate Chinese production lines back into its Taiwan operations.

Time warp | weird world of bicycle product cycles

So long, November. As cycling consumers finalise their Christmas 2011 shopping list of bikes and gadgets, the bicycle industry’s Product Managers have returned from Taichung, Taiwan, after ordering parts for the bikes those same consumers may buy in 2013. Welcome to the weird world of the bicycle industry product cycle.

Road cycling INDIA | watch out world; this is serious

In this continuation of yesterday’s post, Cycling iQ holds a Q&A with Vivek Radhakrishnan, co-creator of Bangalore-based KYNKYNY Wheelsports cycling team, about the road cycling scene in India.

Trek China’s game plan for growth

Trek Bicycle Corporation began direct market activities in China in 2005, launching with 20 independent retailers and two Trek Concept stores. In 2011, Trek China boasts 260 retail outlets nationwide. Whilst general economic growth has been responsible for boosting the local bicycle market, a successful local marketing program has been pivotal.

Australian Retail Cycle Traders Association

Amongst the 220 delegates attending the inaugural Asia-Pacific Cycle Congress in Brisbane, peak bodies of the Australian bicycling industry were also contributing. Retail Cycle Trade Association Executive Officer, Graham Bradshaw, met with Cycling iQ to explain how.

CYCLING iQ on TWITTER

NEXT UCI ASIATOUR RACES

BANYUWANGI IJEN | 06-09 MAY

TOUR OF JAPAN | 17-24 MAY

TOUR DE KUMANO | 28-31 MAY

NEXT UCI WORLDTOUR RACES

09-31 MAY | ITALY

NEXT UCI WORLDTOUR RACE

GIRO D'ITALIAMay 9th, 2015

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