Analysis

  • InSight: Giant Bicycle’s New Zealand revenue wall

    by - Apr 21, 2012
    In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue...
  • Backstory: peaks and valleys of a cyclosportive

    by - Apr 12, 2012
    Consumers of cycling may have noticed an increase in ride-focused content across cycling media in recent years. Product-based pages are still just as popular, but promotion of mass-participation road cycling events seems to be popping up...
  • Pro Cycling: how far would you go? Asia

    by - Mar 30, 2012
    As professional road cycling continues to spread its global wings, it has been fascinating to witness the number of Asian, Australian and Kiwi cyclists breaking into the top echelon of professional road cycling; sometimes via quite long...
  • Pro Cycling: how far would you go? Oceania

    by - Mar 28, 2012
    As professional road cycling continues to spread its global wings, it has been fascinating to witness the number of Asian, Australian and Kiwi cyclists breaking into the top echelon of professional road cycling; sometimes via quite long...
  • InSight: UCI Sport and Technical Update issue 1

    by - Mar 24, 2012
    The most time-consuming part of any article, especially an analysis piece, at Cycling iQ is research. One of the great by-products of combing through large amounts of information is the discovery of interesting files and documents....
  • Backstory: Cannondale Japan’s procycling vision

    by - Mar 20, 2012
    Consistently amongst the top three UCI AsiaTour nations, Japan has been a force within the professional road cycling scene long before 2005, when the UCI Continental Circuits calendar was born. Regional success aside, Japan still punches...
  • Merida’s Tour de France ambition

    by - Mar 14, 2012
    Merida Industry Co., Ltd, Taiwan’s second largest bicycle manufacturing company after Giant Manufacturing Co., Ltd, is now actively pursuing entry to the Tour de France. But first, the brand needs a team. Cycling iQ spoke about...
  • Middle East cycling lost in Asia?

    by - Feb 5, 2012
    In 2005, the UCI introduced major reforms to disrupt the Euro-centricity of professional cycling and promote the sport’s “globalisation”. Tomorrow, the 2.HC-ranked Tour of Qatar will initiate the 8th UCI Asia Tour season. Cycling iQ investigates...
  • Full circle? Bicycle brands resist costly China

    by - Jan 30, 2012
    In an effort to curb the rising costs of doing business on the mainland, Advanced International Multitech Co Ltd (AIM), a publicly-listed OEM to some of the world’s most evocative bicycle and golfing brands, intends to...
  • Pro Cycling: where are all the riders from?

    by - Jan 27, 2012
    Country of registration – and even sponsor origin – is only a base indicator of professional cycling’s national roots. The regional creep of cycling’s popularity is globalising the professional peloton, especially at the UCI Continental level....