In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue has flat-lined and direct intervention has been actioned.
Consumers of cycling may have noticed an increase in ride-focused content across cycling media in recent years. Product-based pages are still just as popular, but promotion of mass-participation road cycling events seems to be popping up everywhere.
As professional road cycling continues to spread its global wings, it has been fascinating to witness the number of Asian, Australian and Kiwi cyclists breaking into the top echelon of professional road cycling; sometimes via quite long and convoluted pathways. Today, Cycling iQ looks at where “home” is for Asia’s top riders.
As professional road cycling continues to spread its global wings, it has been fascinating to witness the number of Asian, Australian and Kiwi cyclists breaking into the top echelon of professional road cycling; sometimes via quite long and convoluted pathways. Starting with Oceania, Cycling iQ looks at where “home” is for these pioneering riders.
The most time-consuming part of any article, especially an analysis piece, at Cycling iQ is research. One of the great by-products of combing through large amounts of information is the discovery of interesting files and documents. InSight posts will be published whenever a notable find deserves a wider airing.
Consistently amongst the top three UCI AsiaTour nations, Japan has been a force within the professional road cycling scene long before 2005, when the UCI Continental Circuits calendar was born. Regional success aside, Japan still punches below its weight at a WorldTour level – but Cannondale has a development plan.
Merida Industry Co., Ltd, Taiwan’s second largest bicycle manufacturing company after Giant Manufacturing Co., Ltd, is now actively pursuing entry to the Tour de France. But first, the brand needs a team. Cycling iQ spoke about the barriers to entry with Merida VP, William Jeng, at Taipei Cycle show last week.
In 2005, the UCI introduced major reforms to disrupt the Euro-centricity of professional cycling and promote the sport’s “globalisation”. Tomorrow, the 2.HC-ranked Tour of Qatar will initiate the 8th UCI Asia Tour season. Cycling iQ investigates the reform’s outcomes in the Middle East and asks a former UCI administrator for his take.
In an effort to curb the rising costs of doing business on the mainland, Advanced International Multitech Co Ltd (AIM), a publicly-listed OEM to some of the world’s most evocative bicycle and golfing brands, intends to migrate Chinese production lines back into its Taiwan operations.
Country of registration – and even sponsor origin – is only a base indicator of professional cycling’s national roots. The regional creep of cycling’s popularity is globalising the professional peloton, especially at the UCI Continental level. Cycling iQ looks at the national makeup of each UCI division for the 2012 season.