It seems that whenever mainstream media talks about road bikes, Italian brands feature frequently as the ultimate representation of our aspirations while, in contrast, those from Taiwan are suggested as affordable stepping stones to something better. But despite powerful brand narratives, virtually all famous Italian brands have pivoted to Taiwan (or further afield in Asia) for manufacturing … Continue reading
Noise emanating from professional cycling’s European spring classics understandably drowned out the distant hum of bicycle industry and racing snippets from Asia; which doesn’t mean nothing happened in this part of the world. Ad men, analysis, embargoes, trade secrets and web exclusives featured on Cycling iQ’s Twitter feed during the past week
If there was a book entitled “How to monetize your brand loyalists – what every bicycle brand should do”, surely one of the chapters would relate to issuing a ‘limited edition’ frameset. There’s almost no better way to break through the already-fragile consumer rationalization of a well-heeled road cyclist who may already have a spare … Continue reading
In this week’s edition of Twintel: Giant and Merida shareholders watch paper fortunes rise and rise; whilst Sonova shareholders go after Director, and BMC owner, Andy Rihs. Tour of China doubles up. New market entries by Boardman and Specialized. Team Sky does its own bike reviews, and Flight Centre Limited’s bike sales take off.
When Cycling iQ began in September 2011, Twitter seemed like the perfect platform for sharing snippets of data from the bicycle industry and UCI AsiaTour. Logically, not all readers will be amongst the 200 million registered Twitter accounts worldwide; nor is there time to read everything. The weekly Cycling iQ ‘Twintel’ (Twitter Intel) digest, an … Continue reading
‘Chinarello’ has become the lead character in a new online fantasy world where eager players can select a favourite bicycle hero, dress him with a personalized costume – or leave him in default stealth black – then acquire tools (called “components” in this game) that give their hero increasing mobility as they navigate an increasing … Continue reading
In this continuation of yesterday’s post, Cycling iQ holds a Q&A with Vivek Radhakrishnan, co-creator of Bangalore-based KYNKYNY Wheelsports cycling team, about the road cycling scene in India.