It seems that whenever mainstream media talks about road bikes, Italian brands feature frequently as the ultimate representation of our aspirations while, in contrast, those from Taiwan are suggested as affordable stepping stones to something better. But despite powerful brand narratives, virtually all famous Italian brands have pivoted to Taiwan (or further afield in Asia) for manufacturing … Continue reading
This week: Indonesia’s tight deadline for new Asian Games velodrome; Oil prices impact Astana Pro Cycling Team; Netherlands the EU’s largest bicycle exporter in 2015; Giant planning to go direct in India?; Trek Bicycle’s NZ subsidiary now official.
Consumers in Ireland and the UK appear to have exclusive access to a new breed of road bike produced by Giant Bicycles.
This week: Alibaba shakes up global sports sector; Starkenn Sports to manufacture ‘high-end’ bicycles in India; Specialized announces global layoffs; European Bicycle Manufacturers’ Association (EBMA) appeals cancellation of Giant China’s dumping conviction; the value of a good brand spokesperson.
This week: Giant wishes you a Happy MY2017; Biketo.com’s car vs bike brand analogy; Bicycle Cafe retail concept finds flavour in Cambodia; Deadline looms for 2015 Jelajah Malaysia prize money payments; Taiwan’s bicycle exports to Italy booming.
It is by now well established that the majority of the professional peloton’s bikes come from factories in Taiwan as do most of the carbon road bikes on European shop floors. So why is China not getting its slice of the pie?
In marketing a bicycle, it helps to have a unique selling proposition which often includes “lightest”, “fastest” or some other superlative adjective. In pitching themselves to potential clients, bicycle manufacturers seek to cut through in a similar way.
In the last decade of composite everything, the release of a new aluminium road bike should elicit little more than wearied acknowledgement from a carbon-centric industry. Yet push aside the Alpha this and invisible weld that on this month’s latest product release from Trek, and you’ll see conventions being broken.
As China’s bicycle market has exploded in recent years, so too have the number of races held on the mainland. But to most outsiders, including cyclists from Taiwan and Hong Kong, the model of grassroots road cycling development remains a mystery. Cycling iQ* offers an explanation of the framework.
The China National Light Industry Council (CNLIC) is a national organisation that services and monitors the performance of 26 industry associations on the mainland, including the bicycle industry. It recently released its list of the top ten bicycle enterprises in China, based on evaluation of each company’s market, profitability, revenue and volume.