2012 marks a major milestone for Giant; two decades have passed since the Taiwanese brand first forayed onto the mainland. Following a tour of Giant’s impressive new factory in Kunshan, Cycling iQ sat down with Giant China’s GM of domestic marketing, Kevin Zhu, to get a status update on the company’s progress in China.
From its roots as a Taiwanese Original Equipment Manufacturer (OEM) in 1972, Giant Manufacturing Co., Ltd broke ground in China 20 years later, when it opened its first manufacturing facility in Kunshan, Jiangsu province, on October 8, 1992.
In the ten years since Giant Bicycle Co. Pty Ltd (Australia) first registered a New Zealand branch office, the company has relied on a third-party agent to perform market development functions across the Tasman. However revenue has flat-lined and direct intervention has been actioned.
Not only did Filipino cyclist Joel Calderon (Mail and More Cycling Team) demoralize an entire field of seasoned international pro cyclists in yesterday’s head-splittingly hard mountains stage, he did it on a bike that could have been picked up on eBay for less than $1,500.
A splendidly frivolous week of riding in New Zealand earlier this month means this week’s edition of Twintel covers the last fortnight of Cycling iQ Twitter highlights. In this installment: AsiaTour contrasts, Chinese bicycle market data, Giant Bicycles hits revenue wall in NZ, composites supplier Toray goes back to Uni and a cool new gig … Continue reading
In this week’s edition of Twintel: Giant and Merida shareholders watch paper fortunes rise and rise; whilst Sonova shareholders go after Director, and BMC owner, Andy Rihs. Tour of China doubles up. New market entries by Boardman and Specialized. Team Sky does its own bike reviews, and Flight Centre Limited’s bike sales take off.
Merida Industry Co., Ltd, Taiwan’s second largest bicycle manufacturing company after Giant Manufacturing Co., Ltd, is now actively pursuing entry to the Tour de France. But first, the brand needs a team. Cycling iQ spoke about the barriers to entry with Merida VP, William Jeng, at Taipei Cycle show last week.
Taipei Cycle Show is to the bicycle industry what BaselWorld is to the jewellery and timepiece sector. It’s the mass platform for brands and factories to connect with buyers all the way down the supply chain. Now in its 25th year, almost 1,100 exhibitors are competing for attention within the reinforced walls of the Taipei World Trade … Continue reading
Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?
Perhaps due to bicycle industry commotion about how China’s emerging middle-class will secure growth for every brand under the sun, India is often overlooked. 25 years after its first export, Merida, Taiwan’s second-largest bicycle manufacturer, is finally dipping a cautious tyre – but not a skinny one – into the Indian market.