Merida

This tag is associated with 16 posts

What does the future hold for Italian bike brands?

It seems that whenever mainstream media talks about road bikes, Italian brands feature frequently as the ultimate representation of our aspirations while, in contrast, those from Taiwan are suggested as affordable stepping stones to something better. But despite powerful brand narratives, virtually all famous Italian brands have pivoted to Taiwan (or further afield in Asia) for manufacturing … Continue reading

No place in Europe for Chinese-made road bikes

It is by now well established that the majority of the professional peloton’s bikes come from factories in Taiwan as do most of the carbon road bikes on European shop floors. So why is China not getting its slice of the pie?

Market Talk

This week: a company profile of Taiwan OEM Merida; Hero Cycles acquires Firefox and rights to Trek distribution in India; the ‘Asia Bicycle Industry Alliance’ explained; Southeast Asian bicycle manufacturers growing business in western markets; global bike brands’ product managers nail down MY2017 planning in Taichung.

Dante Lam’s ‘To The Fore’ set for August 06 release

Following up from his acclaimed 2013 martial arts flick Unbeatable, the award-winning Hong Kong director has turned his attention to the world of professional cycling.

Merida Bikes releases Feng Chun-Kai Limited Edition

Taiwanese bicycle manufacturer Merida Bikes (Merida Industry Co., Ltd.) has released a limited edition road bike in collaboration with Taiwan’s first WorldTour cyclist and Lampre-Merida rider, Feng Chun-Kai.

InSight: China’s top 10 bicycle enterprises

The China National Light Industry Council (CNLIC) is a national organisation that services and monitors the performance of 26 industry associations on the mainland, including the bicycle industry. It recently released its list of the top ten bicycle enterprises in China, based on evaluation of each company’s market, profitability, revenue and volume.

Cycling iQ Twintel

Noise emanating from professional cycling’s European spring classics understandably drowned out the distant hum of bicycle industry and racing snippets from Asia; which doesn’t mean nothing happened in this part of the world. Ad men, analysis, embargoes, trade secrets and web exclusives featured on Cycling iQ’s Twitter feed during the past week

Cycling iQ Twintel

In this week’s edition of Twintel: Giant and Merida shareholders watch paper fortunes rise and rise; whilst Sonova shareholders go after Director, and BMC owner, Andy Rihs. Tour of China doubles up. New market entries by Boardman and Specialized. Team Sky does its own bike reviews, and Flight Centre Limited’s bike sales take off.

Merida’s Tour de France ambition

Merida Industry Co., Ltd, Taiwan’s second largest bicycle manufacturing company after Giant Manufacturing Co., Ltd, is now actively pursuing entry to the Tour de France. But first, the brand needs a team. Cycling iQ spoke about the barriers to entry with Merida VP, William Jeng, at Taipei Cycle show last week.

2012 Taipei Cycle Show gallery

Taipei Cycle Show is to the bicycle industry what BaselWorld is to the jewellery and timepiece sector. It’s the mass platform for brands and factories to connect with buyers all the way down the supply chain. Now in its 25th year, almost 1,100 exhibitors are competing for attention within the reinforced walls of the Taipei World Trade … Continue reading