OBM

  • Shadow optic: the manufacturing partner paradox

    by - Feb 14, 2012
    Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering...
  • Merida enters India sans road bicycle

    by - Jan 24, 2012
    Perhaps due to bicycle industry commotion about how China’s emerging middle-class will secure growth for every brand under the sun, India is often overlooked. 25 years after its first export, Merida, Taiwan’s second-largest bicycle manufacturer, is...
  • Marginal gains: Giant Bicycle’s China yield play

    by - Dec 8, 2011
    From rather humble beginnings as a maker of bicycle products for other brands, to becoming the world’s largest manufacturer of bicycles, Giant Manufacturing Co Ltd has pioneered global brand development in the bicycle industry. From the...
  • Vertical limit: surviving compression fatigue

    by - Nov 21, 2011
    Consumers of cycling products have been taken for quite a ride during the last two decades. Bicycle brands, their distributors and retailers, demonstrated a remarkable endurance and capacity to sustain a profitable, trust-based supply chain model...
  • Vertical limit: the long and short of bicycle manufacturing

    by - Nov 8, 2011
    Free-market capitalism, a cycling boom and supply-chain protectionism made the 1990’s a financial boon for bicycle brands, their distributors and retailers. The highly profitable business model of selling bicycles manifested in scaled-up physical supply nodes designed...
  • Vertical limit: bicycle industry supply chains

    by - Nov 6, 2011
    2011 is a fine time to be a consumer of cycling equipment. Brands and their downstream re-sellers are clambering over each other to cut through the noise created from market re-structuring. Many players in the bicycle...