Pinarello

This tag is associated with 3 posts

What does the future hold for Italian bike brands?

It seems that whenever mainstream media talks about road bikes, Italian brands feature frequently as the ultimate representation of our aspirations while, in contrast, those from Taiwan are suggested as affordable stepping stones to something better. But despite powerful brand narratives, virtually all famous Italian brands have pivoted to Taiwan (or further afield in Asia) for manufacturing … Continue reading

Shadow optic: the manufacturing partner paradox

Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?

Princes, thieves and make-believe: Pinarello fights for its name

‘Chinarello’ has become the lead character in a new online fantasy world where eager players can select a favourite bicycle hero, dress him with a personalized costume – or leave him in default stealth black – then acquire tools (called “components” in this game) that give their hero increasing mobility as they navigate an increasing … Continue reading