Sponsorship

  • Chevrolet driving marketing towards cycling?

    by - Jun 12, 2012
    Having ditched the Super Bowl to enter into a five-year partner deal with football team Manchester United, General Motors looks set to spread the reach of its number one brand, Chevrolet, into sporting areas with wider...
  • Backstory: peaks and valleys of a cyclosportive

    by - Apr 12, 2012
    Consumers of cycling may have noticed an increase in ride-focused content across cycling media in recent years. Product-based pages are still just as popular, but promotion of mass-participation road cycling events seems to be popping up...
  • Backstory: Cannondale Japan’s procycling vision

    by - Mar 20, 2012
    Consistently amongst the top three UCI AsiaTour nations, Japan has been a force within the professional road cycling scene long before 2005, when the UCI Continental Circuits calendar was born. Regional success aside, Japan still punches...
  • Merida’s Tour de France ambition

    by - Mar 14, 2012
    Merida Industry Co., Ltd, Taiwan’s second largest bicycle manufacturing company after Giant Manufacturing Co., Ltd, is now actively pursuing entry to the Tour de France. But first, the brand needs a team. Cycling iQ spoke about...
  • 2012 Tour de Taiwan preview

    by - Mar 10, 2012
    For teams arriving into Taipei from last week’s Le Tour de Langkawi, the Tour de Taiwan is sure to please – at least topographically speaking. With a more challenging profile than its Malaysian counterpart, sprinters will...
  • Corporate vehicles: a cycling strategy

    by - Jan 17, 2012
    Corporate sector investment into cycling is diverse and fragmented. It could be the CFO of a major financial institution purchasing his first Colnago, an IT company sponsoring a local cycling club or a law firm providing...
  • PureBlack Racing cycling dream needs sponsorship edge

    by - Dec 12, 2011
    Lately, sponsorship uncertainty has shadowed the apex teams of professional road cycling like a Grim Reaper. Potentially, this creates a trickle-down alert for prospective sponsors seeking to engage even at UCI Continental levels – destabilizing the...