It seems that whenever mainstream media talks about road bikes, Italian brands feature frequently as the ultimate representation of our aspirations while, in contrast, those from Taiwan are suggested as affordable stepping stones to something better. But despite powerful brand narratives, virtually all famous Italian brands have pivoted to Taiwan (or further afield in Asia) for manufacturing … Continue reading
Taiwan’s Tourism Bureau recently released a great video promoting cycling on the island. Enjoy the stunning scenery in this three minute clip which includes the Penghu Islands and the 3’275m Wuling mountain featured in the Taiwan KOM Challenge.
The peak body of Taiwan’s bicycle industry has released full year trade data for 2015 during the annual Taipei Cycle show.
It has been a whirlwind week for Taiwan’s reigning U23 National Road Cycling Champion. Shortly after Attaque Team Gusto’s 2016 launch in Shanghai was wrapped up, Lu Shao Hsuan was on a plane to Australia where he will race for the first time.
This week: Giant wishes you a Happy MY2017; Biketo.com’s car vs bike brand analogy; Bicycle Cafe retail concept finds flavour in Cambodia; Deadline looms for 2015 Jelajah Malaysia prize money payments; Taiwan’s bicycle exports to Italy booming.
Two days after announcing his contract with WorldTour team Lampre-Merida was being renewed for 2016, Taiwan’s Feng Chun Kai has capped off a successful first year in the highest echelon of pro cycling by defending his national championship titles.
This week: a company profile of Taiwan OEM Merida; Hero Cycles acquires Firefox and rights to Trek distribution in India; the ‘Asia Bicycle Industry Alliance’ explained; Southeast Asian bicycle manufacturers growing business in western markets; global bike brands’ product managers nail down MY2017 planning in Taichung.
Amidst a top-quality field that includes four ProContinental teams, and with the absence of defending champion Rhys Pollock, Australia’s Drapac Cycling team is guaranteed a challenging week ahead if it wishes to focus its efforts on the general classification prize for a second successive year in this year’s Tour de Taiwan.
As professional road cycling continues to spread its global wings, it has been fascinating to witness the number of Asian, Australian and Kiwi cyclists breaking into the top echelon of professional road cycling; sometimes via quite long and convoluted pathways. Today, Cycling iQ looks at where “home” is for Asia’s top riders.
If there was a book entitled “How to monetize your brand loyalists – what every bicycle brand should do”, surely one of the chapters would relate to issuing a ‘limited edition’ frameset. There’s almost no better way to break through the already-fragile consumer rationalization of a well-heeled road cyclist who may already have a spare … Continue reading