Merida Industry Co., Ltd, Taiwan’s second largest bicycle manufacturing company after Giant Manufacturing Co., Ltd, is now actively pursuing entry to the Tour de France. But first, the brand needs a team. Cycling iQ spoke about the barriers to entry with Merida VP, William Jeng, at Taipei Cycle show last week.
Amidst the fuss over the UCI’s seemingly monopolistic pursuit of WorldTour event ownership in China, via UCI subsidiary Global Cycling Promotion (GCP), hardly a word has been spoken about near-neighbour India. However, there have been some interesting developments behind the scenes of the ‘Tour de India’, scheduled for March 2012.
When I woke up to a UCI Press Release titled “Professional Cycling Council meeting – The Licence Commission to rule on Saxo Bank-Sungard team” this morning, I almost didn’t open it. Little did I know almost half the press release related to a new UCI WorldTour stage race in China. Huh?
Country of registration – and even sponsor origin – is only a base indicator of professional cycling’s national roots. The regional creep of cycling’s popularity is globalising the professional peloton, especially at the UCI Continental level. Cycling iQ looks at the national makeup of each UCI division for the 2012 season.
Watching Special Broadcasting Service’s (SBS) live coverage of the Australian national road cycling championships last weekend, it was impossible to ignore the weight of UCI WorldTour team jerseys. Whether Australia is a globally competitive road cycling nation is no longer a question.
Lately, sponsorship uncertainty has shadowed the apex teams of professional road cycling like a Grim Reaper. Potentially, this creates a trickle-down alert for prospective sponsors seeking to engage even at UCI Continental levels – destabilizing the sport’s future funding pipeline. It’s diligent to have a wider arsenal.
Following a novel training session with the Melbourne Storm rugby league team yesterday, cyclists from the Australian GreenEDGE professional cycling team were today presented to a small crowd outside Melbourne’s Town Hall by Lord Mayor, Robert Doyle. Looking on was team owner Gerry Ryan, founder of caravan manufacturer Jayco and long-time backer of cycling events in … Continue reading
The Union Cycliste Internationale (UCI) has uploaded all 2012 road cycling calendars, in table form, to the UCI website. Awesome, but we’re visual people. Cycling iQ has put together a simple map of all scheduled UCI World Tour, Asia Tour and Oceania road cycling events to be held in Asia-Pacific during the upcoming 2012 season.
Earlier this month, an article in the Tehran Times explained the country’s road cyclists had helped Iran top the UCI’s Asia Tour rankings for the 2011 season. This meant the Iran Olympic team could field the maximum number of three cyclists at the 2012 London Games’ road cycling race.
Siloed in the NE Asia market (with Indonesia an exception), UCC might well be the biggest bicycle brand you never heard of. Since inception five years ago, Universal Cycle Corporation’s year-on-year growth is modest in the context only a Chinese start-up in a country with 8-10% annual economic growth could truly relate to. So why isn’t … Continue reading